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INTERGROOM 2008 SATURDAY 9:30 – 11:00* MASTER CLASS SESSION
“A” Classrooms to be announced
1:00 – 2:30*MASTER CLASS SESSION
"B" Classrooms to be announced.
1:45 - 5:30 “GROOMER OF THE
YEAR”&“RISING STAR” COMPETITIONS: WINNERS WILL BE ANNOUNCED AND
AWARDS GIVEN AT THE END OF EACH CLASS
SUNDAY 9:30 – 11:00* MASTER CLASS SESSION
"D" Classrooms to be announced.
12:30 – 1:45 *MASTER CLASS SESSION
"E" Classrooms to be announced.
1:30 – 2:30 Creative Styling Challenge Set-Up 2:30 Judging begins 3:30 Winners Announced, Door Prize drawing
2:15 – 3:30 MASTER CLASS SESSION
"F" Classrooms to be announced.
MASTER CLASS DESCRIPTION/DETAIL (in alphabetical order) ANIMAL BEHAVIOR
& MANAGEMENT – PART #1 Dogs are from Pluto – People are from Earth – 1 ½ hour presentation Animals hear, see, smell, perceive, react and learn distinctively different from humans. Canine personality types, basic reflexive behaviors, territorial boundaries, the laws of learning, the senses, social development, and environmental influences upon animal behavior are the focus of this comprehensive program directed towards a better understanding of canine behavior and their reactions to the stress and activities associated with a pet styling environment. If you would like to learn how to reduce the stress associated with handling uncooperative pets and how to promote and nurture “good dog behaviors” - then this seminar is a must! Animal Behavior & Management, part 1 is recommended prior to attending part 2 of this series. ANIMAL BEHAVIOR
& MANAGEMENT – Part #2 Note: Animal Behavior & Management, part 1 is essential for a full understanding of this program. (This is a part of Pam Lauritzen’s Canine Management Program) Conditioning techniques, therapy programs designed for rehabilitation of problem behaviors, how to “talk to the animals”, fear biting and rage syndrome, phobic behaviors, client consultations and much more are featured during the second part of this outstanding presentation on animal behavior and management. If you would like to learn how to manage dogs that jerk their feet during trimming, scream when clipping nails, cleaning ears or being handled, shake uncontrollably, transform (before your very eyes) from Dr. Jeckel to “Mr. Hyde” when placed in a cage, defecate or urinate when stressed, hug & cling to the table, bite unpredictably, bark incessantly, and/or are prone to hyper excitability – then this seminar needs to be at the top of your “must attend” list! ART OF STYLING
SPORTING BREEDS Is there really a difference between the trim on an American Cocker, English Cocker and Springer Spaniel? Are the English, Irish and Gordon Setters all trimmed the same? How do you trim the Curly-coated Retriever and the Irish Water Spaniel? Does the Clumber Spaniel really require NO trimming? Don’t miss this outstanding seminar that deals with a comparative analysis of sporting breed profiles …plus trimming techniques, tools and methods required for styling sporting breeds. This is a very comprehensive seminar with a couple of different sporting dogs there for demonstration purposes only. BEYOND the
GROOM ROOM – AN OSTER THEATER PRODUCTION Knowledge is Power. The more you know, the more you grow, professionally and financially! Chris will teach us the science of canine skin. Fully understanding the life cycle of a dogs coat will help you make better decisions using and choosing techniques and products. Missi utilizes the same information to make you the indispensable professional your customer can rely on beyond the groom room. Topics include the science of k9 skin, nutrition, holistic health and choosing the best product for your salon. FOLLOW UP &
FOLLOW THROUGH – AN OSTER THEATER PRODUCTION Understanding canine skin and coat will help you to achieve better results as a stylist. It will also aid in solving many skin care mysteries faced by your four legged customers. Become an invaluable partner in the overall health and well being of your canine clientele. Communicate to your customers the loving care you give their pets while they're in your salon, and use this information to sell the proper products needed for home care and maintenance. Topics include skin, coat, species-specific health issues and identifying chronic imbalance in canine health system. GENERIC TRIMS –
An Oster Theater Production This session is more valuable than you think! We will demonstrate a great trim for you. This trim is a great un-poodle trim – a great trim for the designer dog as well as a multitude of mixed and pure breeds. It will give them a cute trim with a manageable length of coat. This will keep your customer coming back for more! HEALTH
INSURANCE OPTIONS This class is being sponsored by Groomer to Groomer magazine as a service to the Grooming Industry. There are a maze of health care options out there. What do you choose? Have you chosen to do nothing because of cost or lack of knowledge? That is a dangerous road that too many pet pros have chosen to their detriment. There are low cost options for the individual and small business owner. A few years ago, Todd began studying health insurance options when he was self employed and uninsured. Seeing the need for clear and concise information in the pet care industry, he has spent hundreds of hours researching various health insurance options. He has met with numerous insurance professionals. He presents unique, unbiased information from a consumer’s perspective. Todd discusses the various options available, the pros and cons of various plans and helps to cut to the chase in helping you decide what type of health insurance is best for the individual and small business owner. JOANNE’S TIPS
FOR LONGEVITY Joanne has been “mobile” since 1973 – and still loves what she does!! After 35 years, this “sparkly” extrovert should be certainly considered successful. Her success cannot be attributed to a flashy conversion van, but she does indulge in all of the new products. Some of her add-on services (such as “belly dancing”) might surprise you! Her genuine love of her clients and their pets is the key to her continued success. This will be her first appearance in a lecture series at Intergroom after innumerable years of seeing her smiling face at the Barkleigh Productions Booth there! Another “mobile” lecture that would probably benefit any groomer in the room! LEGAL ADVICE –
FOR FREE!!! Would you like a legal expert at your finger tips? Attend Trish Finn’s seminar and that’s exactly what you‘ll get ! Trish is an ISCC Master Pet Stylist Meritus, an attorney at law and law professor. Attend this seminar and take home an employment contract designed just for you shop. Trish will take her employment contract and coach each seminar attendee on how to customize it for their own shop’s needs. At the end you’ll have at least $1,500.00 worth of legal information and an employment contract you can use forever to protect your hard earned clientele and cash! At least 2 weeks prior to the seminar, please contact Trish at PetCareLaw@gmail.com to let her know your attending, and the specifics of what you’ll want to create in the seminar, so she can bring all the materials to the class ! If you decide to attend at the last minute there will be enough material to make sure you get your document, however it will be much easier if you plan ahead. Trish guarantees you’ll be thrilled with what you take away from the seminar! PET FASHION
WEEK NYC – DID YOU MISS IT IN 2007?? See a video and pictoral synopsis of the pet industry’s latest innovation. Learn why pet industry aficionados are flocking to the fashion capital of the world, NYC, to participate in Pet Fashion Week NY. Experience the creative styling showcase where experts from both worlds combined art, fashion and design with their vast knowledge to create five coordinating dog and human live art pieces. The 07/08 fashion trend visions provided the color and textural inspiration for the handpicked stylists to stretch the possibilities and show their ingenuity. The showcase featured 5 poodles from world-renowned pet stylist, Sathit Suratphiphit of Starwood Arts of Dog Grooming School in Thailand and 5 human models designed by the famed human stylist, David Klasfeld of Obsessive Compulsive Cosmetics, NYC, the best in their fields, these artists collaborated in an exploration of the unknown and revealed to the audience the magnitude of their talents and skill on both the human and dog canvas. See why the PFW Buyer Runway Shows have attracted worldwide attention that has earned the reputation as the place to see the newest pet trends. Presenting designers are hand-picked by Pet Fashion Week NY to represent the best in the pet fashion industry. This presentation will also featuring coverage from PFW NY – The Tokyo Project, which just launched this past January. Learn all about the design awards, the fundraising fashion party hosted by Legally Blonde the musical. Get an insight for the 2008 show with the addition of the Grooming Galleria, and a design installation that will celebrate the history of grooming, reflecting influences that have shaped grooming over the years. The first PFW Grooming Innovation Award, an invitational grooming competition which will showcase the talents of world renowned pet stylists in an avant-garde setting…. and much more! POODLE DEMO -
IN POWER POINT This Poodle Seminar will translate technical approaches into “every day money-making trims”. How to create Super Stylish, Quick Trim based on AKC breed profiles and Geometrics. ISCC Master Pet Stylist Meritus, Trish Finn, is well known in the industry for her technical presentations on Poodle styling. In this seminar, Trish will take that technical knowledge and approach and translate it into an easy trim you can quickly do in your shops every day. Learn how to create a real attention getter and sure money maker, your clients will love this trim and so will you. Trish will also focus on many common mistakes that keep your trims from turning heads on the street and have people asking your clients what salon they use. It is time efficient for the stylist and you won't dread seeing those standard poodles walk in the door any more! Trish also brings you PetCareLaw.Com. SHEARS AND
SCISSORING – ANOSTER THEATER PRODUCTION We will explain the different edges of shears and how each benefits your performance. We will help you to understand metals, ergonomics, and usage. We will be demonstrating ideas of the best “hold” to achieve the best finish, faster! This program will keep you scissoring longer and achieve the finish you are looking for in your work. This is a “live” scissoring demonstration. Bring your favorite scissors and let us help you! S.M.A.R.T.
GOALS Intelligent actions is the theme for this self improvement seminar in which you will be introduced to the S.M.A.R.T. goals approach. This method has been shown to produce results that are in line with your own belief system and will provide you with more success in achieving your goals. When you achieve your goals with more regularity, you'll enjoy the process as well as the end results. So come to this seminar and be prepared to ...READY - SET – GOAL We all need a little motivation to get us started! SUBTLE CHANGES…
OUTSTANDING RESULTS! Have you every sat ringside at a grooming competition and thought to yourself “Why didn’t that dog win?” If so, you must see this seminar. Sue Zecco, a top retired competitor - now judging) will select dogs that were groomed in competition and go over the strong points of the grooming and where slight changes might have made a difference. This demo could be the difference between winning third or… placing a strong first for the competitor in the future. This will also show the audience how to set your salon apart with outstanding grooming. A MUST SEE for everyone who wants to enhance their grooming skills! NOTE: This program is usually presented with both Sue Zecco and Jay Scruggs. This weekend at Intergroom, Jay is busy with a heavy judging schedule and Sue has agreed to offer this valuable teaching program by herself for your benefit. TALKING TOOLS &
FUN with FOLLICLES! – An OSTER THEATER PRODUCTION Coat care and de-matting require the proper tools of the trade. Now that we understand skin and coat care, how do we charge for de-matting, medicated baths, and other add-on services? Choosing the proper tools for the job in-house can save you time and the up-sell for home maintenance can make you extra income. TEN STEPS TO A
COMPUTER PLAN Here you go, ladies and gentlemen, choosing software for your business can be easily broken down into just 10 steps. And we are not just talking about off-the-shelf software either. This is about specialized software that will not only run your business, but grow with your business. This seminar discusses researching your needs and potential desires all the way through the arduous journey to final selection and implementation. Certainly of interest to anyone interested in streamlining your selection tactics! TERRIERS – AN
OSTER THEATER PRODUCTION Our Ambassadors will demonstrate on both the Long Legged and the Short Legged terriers. We will show you what makes the two types of terriers similar and what makes them different so you can style any terrier with ease. These trims can be used on a multitude of mixed breeds wanting manageable lengths of coat and a something different! THE DAILY MIND…
Have you ever sat at the end of a day and wondered where it went...or where it went off track? Or perhaps where you are going to end up when you're at the end of your leash?? Attend this seminar ONLY if you want to do more for YOU each day, and take a bite out of what OTHERS are wanting from you. This seminar is designed to teach you about the power of YOU and will bring out your own dogged determination to be the best you can be in the pet industry - period. In this seminar Garry will help you examine the various ways you can be "on purpose" throughout the day, to be more efficient in your grooming business and to be "on purpose" fulfilling your own unique vision and destiny. No more barking at the moon, wishing for things to be better!! Come to this series to be groomed for a brighter future. You will be amazed at what this perspective change will ultimately have on your daily grooming routine and your life. Sit in and get started in a positive way on the rest of your life! THINGS MY
SISTER TAUGHT ME Last year, sisters Lisa and Suesan shared grooming tips they had learned from each other at a seminar produced by Atlanta Pet Fair. Suesan has been “mobile” for quite some time. Lisa just made the transition to mobile in 2007. She has hit a few “pot holes”, but she is grateful that Suesan is only a cell phone call away! Lisa’s contribution to this lecture might be called – “What Not to Do!” A totally wonderful and entertaining lecture for the mobile groomer to attend -or any groomer for that matter!!! “TO SPA or NOT
TO SPA” – THAT IS THE QUESTION! Within the last few years, it seems that everything you buy is all about pampering yourself through SPA treatments. So then thinking about the way we pamper ourselves, isn't about time that we begin to pamper those lovely creatures our customers are now calling "their kids". Customers pay whatever it takes to keep those little darlings healthy and feeling good. In 2004, US sales hit an all time high of $165,000,000 for pet grooming products. But are we keeping up with what our customers are requesting for their pets. The opportunity for you to begin to offer SPA treatments for your customers is NOW. Pet owners want to take better care of their special little ones. Are you offering SPA services that will help the customer pamper the pet while increasing your profit at the same time? Come prepared to ask many questions. Derrik loves an open forum and will be more than happy to offer advice from the conversations with other groomers.
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