Friday Programs

Pet Business 101: Leadership, Management & Culture

Melissa Mitchner

This workshop will review how to successfully maintain and expand in the pet care industry. Melissa will cover reviewing policies and procedures, marketing, business planning, and next-level growth development for small business owners. What does the next phase of your business look like and what will it take? This seminar will also explore key systems and processes for leadership and management, as well as how to create a culture that inspires growth. In addition, this seminar will help you identify key principles, plan strategically, and teach you how to set goals to sustain and scale your business.

Advanced Hair and Skin Certificate Course

Dr. Cliff Faver

This is the advanced course for those that have already attended the Hair and Skin 101 course. In this course, we will take the concepts learned in the first course to a deeper level of understanding. We will cover more of the science, talk about different techniques and misunderstood info on products, as well as address how to approach skin issues in a logical manner for successful outcomes.

Asian Styles: Teddy Bear Faces

Olga Zabelinskaya

Join Olga as she explains Asian-style faces and techniques. Learn how to achieve the sought-after cute expressions that resemble a living teddy bear. Spend an hour with a fusion expert while she shares her tips and tricks for you to take back and implement in your shop.

Oh That Fabulous Face!

Melissa Jepson

One of the easiest ways to start incorporating Asian styling in your salon environment is to start on the face. In this class, Melissa will walk you through several different Asian face styles to get you started in incorporating this style in your everyday grooms to maximum cuteness!

Kill Em with Cuteness!

Blake Hernandez

For the third time today, a matted dog hits your table. The client is picky and brand new, but that doesn't matter because you're a professional who is there to help the animals. In this seminar, Blake is going to help you find the main vein to getting clients to understand their shortcomings, give a spectacular trim with all the cuteness, and teach you how to set clients up for success.

Let’s Face It

Jayne Gallagher

Join Jayne in this face-focused demonstration. The eyes are the window to the soul, and with our dogs, that statement couldn’t ring more true. That being said, many stylists get stuck not knowing the best way to convey the beauty of the dogs to our clients. This will be an extremely engaging and informative session focused on the face and expression that will help revolutionize the way stylists will send dogs out of their salons. Learn how to sculpt adorable faces and highlight the best features of the many different types of dogs that come into your everyday salon.

Functional Freestyle

Jayne Gallagher

Jayne's grooming styles may raise a few eyebrows, but they are works of art. Take the boring mixed-breed haircuts and elevate them into whimsical styles that are fun and client friendly. Her grooming blurs the lines of Asian Freestyle, breed profile, and Salon Freestyle. Join her to learn about why freestyle is not only fun, but can be functional!

The Grooming Business: Not Just a Good Haircut!

Joey Villani

This is a great opportunity to listen to Joey Villani, a seasoned veteran of all sides of the grooming business, on the topic of running a more efficient operation. Lots of information will be covered in condensed form, so take lots of notes on this one! Time will be well spent in this class!

Let’s Accessorize It

Alyssa Kasiba

Do you want to add creative touches to your salon menu but don’t know where to start? Alyssa Kasiba of ABC’s Pooch Perfect will show you how to get creative with accessories! Dipping your toes into the world of creative does not have to be scary. Alyssa will push your fears aside and show you ways to put a creative touch on every groom. Accessories are a simple way to add revenue to your salon, and with proper marketing, clients will request your creative touch.

The Continental Trim

Allison Alexander

This seminar will teach you everything you need to know about the Continental trim. We will discuss how to put a dog into the Continental trim from scratch, how to fit the trim to any Poodle, the lines, shape and angulation of the trim, and the finishing touches for a balanced, elegant and stylish Continental. Allison will demonstrate how to achieve this trim and the tools to use. Whether you have a dog that needs a new haircut, an older dog to maintain, or you want to compete at the highest level, Allison will guide you through this classic trim.

Step Up Your Prep Work

Sue Zecco & Jay Scruggs

Do you ever wonder why your grooms don’t come out as nice as you would like? Do you have to keep going over your clipper or scissor work? It’s all in the prep work! Perfect prep work leads to a perfect groom. In this seminar, Sue & Jay will discuss preparing different coat types to get them ready for their finish grooming. They will demonstrate from the basics of prepping to the discussion of bath, brush, dry, de-shed, and fluff-out to have the dog best prepared for the finish groom. Tools, equipment, and product tips will all be shared. This seminar is great for all levels of grooming. Whether you are a bather/brusher or a do-it-all groomer, this will definitely help with the quality of your finish grooms as well as with the speed of your bath and drying time.

Deep Dive & Master Conditioning Products

Dave Campanella

Somewhere along our professional journey we've been told, “Conditioners are heavy,” “Silicone is bad,” “Apple Cider Vinegar can solve everything,” etc. Knowing what conditioner to select for any given situation is daunting and comprehending ingredient listings are worse. Here Dave will get to the heart of understanding how conditioners work, explaining their differences, and providing helpful resources to identify what conditioners one needs in their salon's arsenal.

Specifying Pet Shampoo

Dan Williams

This seminar assists the professional pet groomer to better understand the differences among today’s vast number of liquid grooming products. The audience is introduced to chemical formulas and active shampoo ingredients, with a focus on desired outcomes. Emphasis is placed on proper product selection to meet the needs of the groomer, the client, and the pet. Also included is a look at specialty products such as whitening shampoo, degreasing shampoo, and detangle and dematting shampoos.

A Blank Canvas: Great Grooming Starts with the Prep

Jonathan David

Every great work of art starts as a blank canvas, and every great grooming starts with a well-prepped dog. The brushing, bathing, fluffing, and prepping process, as well as the types of products you use, play a crucial role in a well-groomed, flawless finish. Improperly prepped dogs will result in a grooming that falls apart shortly after they go home and an unhappy customer. Jonathan will talk about the proper steps often overlooked as well as give tips on drying to achieve a clean, properly fluffed coat to give a great cut with a lasting look. Learn how to give that edge that sets you apart from your competitors. This is a great seminar for your employees!

Friday Evening

Corrective Grooming

Guzal Adekoje

Whether you want to compete in grooming competitions, do show grooming, or level up your pet grooming skills, this seminar is a must-attend. Learn how you can make a dog look better than ever, improve your scissoring skills, and learn corrective grooming. We often see dogs walking into our salons with conformational faults: outward facing front legs, bowlegs, dip in the spine, unbalanced proportions, and so on and so forth. Did you know that we as groomers can visually correct those faults and make the dogs appear more appealing? In this step-by-step grooming demo, you will find out how you can make a dog look more attractive. Your clients will not know what you did differently, but they will notice the difference. Make it your niche and stand out! Attract new clients after learning these priceless skills. If average is not what you want to be, join this seminar and level up your skills.

Air Art: Blow Your Clients Away

Alyssa Kasiba

An airbrush is a delicate piece of machinery, but with proper maintenance and know-how you can make incredible temporary designs. In this class, Alyssa will teach you care and maintenance and will show you what inks to use. She will also go over how to use stencils and free-hand. If you are brand new to airbrush or just looking to improve, this class will have you painting up pups in no time.

The Kons, the Pros, and the Mobile Grooming Life

Milena Kon & Jameson Kon

What can someone expect when they are making the decision to go mobile for the first time? Take this crash course from someone that came from the corporate world, who jumped right into the grooming world and now operates two grooming vans. Hear what worked and what didn't, from advertising and marketing to routing and scheduling to continuing education and building your career model so you can live your dream. Join the Kons in this motivational seminar to learn the ups and down of the mobile grooming life and prepare yourself to think outside the box.