INTERGROOM 2007
Master Classes Course Descriptions

Chosing Time & Labor Saving Tools
by Daryl Conner

Elevator tables, vacuum systems, bathing systems and really effective dryers are expensive tools. Many stylists put off purchasing these tools because they are afraid they’ll make the wrong choice on a high-dollar item, or because they don’t think they deserve these time and labor saving devices. This seminar will help you learn why time and energy saving tools are an important part of your grooming business and how to choose the devices that will work best for you. The right tools not only save you time, but help you earn more money and keep you safer and stronger for years to come.

Free-Free-Free (RESPECT)
by Nancy Ward

Does your Doctor, Dentist, Lawyer, Hairdresser give you free consultations? Not!! Are you giving away your knowledge and skill? How do you sell yourself to the client in order to charge what your services are really worth? Tired of spending an extra hour de-matting a dog, or discussing diet? - afraid to charge for it? Come learn how to train your clients to respect you and be happy to pay for your services, leave with confidence and the tools you need to increase your profit without increasing your workload.

Grooming – The Basic Poodle
by Ann Martin

Ann takes the poodle, the most popular breed in many grooming salons, and goes through all the basics of what makes the perfect pet trim and the perfectly pleased client! All of the grooming areas – feet, face, tail, body, and legs – how to determine the length of blade, length of tail to be shaved, how high to trim those feet, plus (importantly) determining the length of hair to be left on the dog based on its condition on arrival and the abilities of the client (physically or financially). A good refresher or a great beginner class! Hand-outs – of course.

Grooming – the Bedlington Terrier
by Nancy Han

Certainly not your everyday grooming here, Nancy can teach you how to properly groom these unusual long legged terriers and create that professional look even if it is only one Bedlington that you groom in your salon. Learn how to visualize the entire trim, create the show dog top-line on a pet trim. How to get that face looking the way it should. Then, of course, the ears and the tail – done to perfection – and you have the whole dog put together well and a happy client. Hand-outs available.

Grooming – The Kerry Blue Terrier
by Nancy Han

The handsome and energetic Kerry Blue Terrier! Truly a grooming challenge. The lines to be followed on the head are the most important to start. Next, she moves on to the body coat. Determining length here and on the legs to make the grooming complete. Nancy is a real artist when it comes to her Kerry Blues. You will leave this demo confident to groom the next Kerry Blue that walks into your salon whether it is next week, next month, or next year. Hand-outs available.

Grooming – The Mutt (our mixed breed companions)
by Suesan Watson

Grooming that little (or big) shaggy mixed breed. This is where we make ourselves look like miracle workers as we size up the pup (or bedraggled older dog) and determine what direction the grooming should take based on the owners capabilities and the size, shape, and condition of the canine on arrival. Then, of course, into the mix we put any of the clients ideas of how they wish their dog to look. Then, finally, we have to pull out all our creativity to please the client and fit their lifestyle. What are the basic possibilities, how do you choose, and what other factors should we be aware of….. Come and see Suesan at her best with this groom!

Grooming – The Wheaten Terrier
by Ann Martin

Ah, the soft coated Wheaten Terrier! Certainly not the easiest grooming job of the day… Dreaded by many a groomer because of their energy and high maintenance! Ann Martin has developed a real talent for grooming these wonderful dogs. Handling the dog, de-mat or not to de-mat (considering the clients abilities here is a must), determining the type of trim (puppy trim or show type), and the all important execution of that trim in a timely fashion. Come and see a true professional at work with this breed! Hand-outs available.

Just a Face In The Crowd
by Nancy Ward

Does your salon stand out from all those other places in town? You don't have to spend a fortune to give your salon a new look. It's a matter of finding your niche. Often times, it's the little things that set us apart. There's a lot of ways to make your business stand out, head and shoulders above the rest. Want your business to grow, become THE PLACE pet owners want to come? Then come find out how!

My How Time Flies (Time Taming Tidbits)
by Nancy Ward

Why can some groomers average 12-15 clips per day and keep current with administrative duties, while others struggle just to groom 8 or so and the bookwork is always backed up? Time management is the key. How well do you manage your time? Let's take a look at all those little gremlins that steal minutes here and there, leaving you behind and frustrated. Learn some short cuts and tricks to make the most of each day. Learn to organize your day and use the staff efficiently. Good management = more dogs/less stress = more dollars.

Pricing Yourself
by Jarbas Godoy

Designed as a guide for the professional pet groomer, in this hour-long presentation Jarbas will discuss his method for pricing the services that he offers at his Miami salon. He also will have handouts that will help you find out how much you should be charging. The session will have plenty of time for questions and answers. Bring in your own concerns!

Salon or Shop
by Nancy Ward

Which do you own? Do you know? Both you and your business project an image, whether you know it or not. Understanding which market you want to target is critical to your success. Neither image is incorrect, but they draw from two very different markets. How can you change your image or improve on and get the best results from your current look? Come explore the possibilities!

Say What........?!
by Nancy Ward

Sometimes it's not what you say, but how you say it. Words can make or break you in more ways than one. The words you use and how you use them set you apart as a knowledgeable professional, instill confidence and trust in you with your clients, OR, send them scurrying down the street in search of a new groomer! Leave with the ability to improve your image just by changing your language.

Scissoring Back To Basics
by Daryl Conner

Once upon a time I had a marvelous opportunity to have a hands-on lesson with one of the worlds top stylists. I was asked, “You DO know how to scissor, don’t you?” Even though I had years of experience I was plunged into an abyss of uncertainty. Did I know how to scissor? Was I doing it right? If you are wondering about YOUR scissoring skills, come to this class and get a brush up on the basics. Many groomers have never had a bit of scissoring education. This is a back to basics, no frills, bare bones educational hour. We’ll talk about choosing scissors, and how to use them. You have chances every day to practice and improve your skills; this is a great place to start! Bring some scissors and we’ll practice!

Skin & Coat - What You Should Know!
By Monique van den Ven

Here are some of the topics she will discuss:

Skin composition & functions
Different types of hair
Shedding cycles
Improved bathing methods
Therapeutic approach to skin & coat problems
What is a spa treatment ?
Esthetic tips

As Monique has a tendency to adapt her presentations to her audience, more time will be spent on those areas of most interest to our attendees. There will be hand-outs and perhaps a short written test at the end.

Subtle Changes... Outstanding Results!
by Sue Zecco, NCMG + Jay Scruggs

Have you every sat ringside at a grooming competition and thought to yourself “Why didn’t that dog win?” If so, you must see this seminar. Sue Zecco & Jay Scruggs (two of the top retired competitors, now judges) will select dogs that were groomed in competition and go over the strong points of the grooming and where slight changes might have made a difference. This demo could be the difference between winning third or… placing a strong first for the competitor. This will also show the audience how to set your salon apart with outstanding grooming. A MUST SEE for everyone who wants to enhance their grooming skills!

The First Grooming…
by Jarbas Godoy

"It is my first time and I would love to STAY with my dog!!" At this presentation you will able to hear the experience of someone that has run one of the top salons in the country for over twenty years. At Jarbas' salon that request not only is handled daily as most of those clients are retained for a long time. They just LIKE what they see. Do not miss this opportunity to learn to profit from one of the most common and misunderstood request for a service that we get from our clients. Bring your questions.

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