Do you want to be a step above your competition? Tammy will show how to do a pet trim on a Poodle using clipper attachments that will add style to your everyday pet trim. She will demonstrate the correct lines on face, feet, and tail, and timesaving scissoring techniques that WILL separate you from you competition.
First impressions are everything in the art of grooming. The first thing your client should see when the dog is groomed is a great expression. In this informative seminar, Sue and Jay will take you through the grooming steps of a couple different head styles. You will learn breed-specific techniques as well as different head style options. This seminar is for those groomers who want to fine tune their techniques and wow their clients immediately upon seeing their dog.
Are the “superstores” making you depressed? Do you feel like the water in your tub…running in circles and going nowhere but down? Do you like your independence and want to stay out of the corporate race, but feel like you’re being swallowed up by the “big guys”? Like so many professionals today, groomers are recognizing the need to specialize. Specialization targets a market and allows you to pour your time and talents into one area which tends to help you become the best in that specific field. Be it specialized boutique retail or your knack for working with difficult pets, Teri will help you to make lemonade out of life’s lemons!
Dana Chavez-Rey is offering a different perspective on feline grooming. This one-hour class will review the different forms of aggression. Often we ask “What happened? He just turned on me!” Dana will cover feline aggression and factors contributing to behavior and factors of genetics vs factors of experience.
Join Kelsey Ann for a pawsitively fun and fur-tastic time. This class is all about turning grooming into a breeze while keeping tails wagging. She will share her secrets of time-saving tricks that help her zip through her day without sacrificing quality. From bubble baths to stylish trims, you'll learn how to streamline your grooming routine. Unleash your grooming superpowers and become a master of efficiency in Dog Grooming!
After winning multiple first place and best in show awards with “Furry and Fabulous” through the IJA’s “Rescue Me,” Arielle is equipped with the knowledge and experience to give you tips and tricks to master the outline trim. This live demo will show you, step-by-step, how easy it is to execute an award-winning trim at your own salon.
We all go through the same things in business when we’re having a hard time figuring out what we should be charging, dealing with difficult clients, and figuring out how to move forward. If you are struggling with this, then this is the seminar for you. Figure out what you should be charging, how to streamline your day-to-day operation, and be confident that you are doing everything to its maximum potential.
We struggle with grooming scenarios on a daily basis. Many opinions, techniques, tools, and products attempt to tackle these challenges. This seminar will review a video and hair samples taken and analyzed with electron microscopy, as well as observe coat damage, mats, tangles and undercoat from several common coat types up-close as never seen before. This data provides keen insight that leads to guaranteed results! Learn how to safely release more shedding and mats while avoiding the risk of further coat damage and messes, eliminate pre-brushing and reduce stress. Create a much calmer environment by avoiding muscle strain and/or injury to you and your client dogs. Save time and earn more just by understanding coat damage!
In handling animals every day, it’s important that we know more about them than what haircut will look best. Join cat expert Dana to get to know the ins and outs of feline anatomy and physiology. In this certificate course, you will learn a better understanding of the feline body as well as safe handling techniques.
Asian Fusion is a very popular, innovative, one-of-a-kind, "different" way of dog grooming. Olga will show you and explain how to make your or your customers’ dogs looks like baby dolls, teddy bears or stuffed animals. Japanese or Asian style of grooming helps to "sell" your grooms, attract new customers and bring your grooming ability one step up to a creative way of dog grooming.
In this session, Diane will groom a Westie to perfection by giving it a stylish breed trim using clippers. Practical for the pet parent, the clipped Westie is what you mostly encounter in your salon. She will discuss the proper pattern, strip and clip techniques, and tips to groom to breed profile and to keep that Westie looking sharp!
Training neurodiverse employees is different, and we need to understand and use those differences in order to communicate the requirements of the position. In this class, Anjie will help you to do this by teaching you different methods you can easily incorporate into your salon that will help your neurotypical as well as neurodiverse employees.
Groomers are faced with multiple inquiries and personalities when offering a service to the public. Is your salon set up for success to handle these “delusional” requests? “Can you fit her in today? Is my dog done yet? Why so expensive? Can I pick up after hours? Don’t poodle my doodle!” We hear these comical and frustrating requests often. In this seminar you will learn how to go from “Customer Servant” to “Customer Service” by structuring your salon to be prepared for whatever delusional demands clients can come up with.
Plants, household cleaners, pesticides, and even your favorite room fresheners can all be toxic for your feline friend. In this one-hour course, you will learn the different toxins and poisons that can be found in everyday households and how they can affect our beloved felines.
Let’s get in the flow and enjoy the workday! Join Kelsey Ann Sexton as she shares and demonstrates some quick tips to zhuzh up your everyday dog grooming routines. You will learn tips for home-grooming fixes that took out hair in all the wrong places and leaving hair in certain areas to give owners the fluffy illusion without sending home higher-maintenance grooms. She will also discuss tactics for strategic mat removal that keeps the dog comfortable and how to make even a shave-down look cute!
Tired of boring old pet trims with one length all over but don't have the clientele for anything too creative? Would you like to elevate the quality of your grooms and stand out from the competition but still keep your pet clients happy and maintained? In this demo, Stephenie will teach you all the little tricks that can change a haircut for the better. It's time to stand out from the crowd (but only just a little)!
In this seminar, you will learn how to create a grooming services upsell menu that generates money outside of grooming through physical and online sales to your customers. Find out the psychology behind dog parent purchasing behavior and how to pick and price products and extra services to generate additional revenue. Learn how to purchase the right products for retail and how to generate "mailbox money" through affiliate programs without investing a penny in inventory. Discover real-life examples of groomers who cracked the code of service upsells and retail and walk away with a list of products that dog parents actually buy without feeling threatened they would take away your business.
Straights, curves, convex edges, and bevels. What’s the difference anyway? Serrated, semi-convex, and titanium coated? Wait, what? Swivels should be held differently from non-swivel shears? Why are sharp shears safer than dull ones? Straights, curved, chunkers and thinners, swivels and non-swivels, the options are seemingly endless; how’s a groomer to choose? Never fear; we’ll cover all of this and more, including basic shear anatomy, types of steel used, and how to care for your investment once you get it home. Whether you’re a self-identified shear hoarder, just starting your collection, or want a better understanding of our favorite tool, this class is for you! From beginner groomers to savvy veterans, there’s something for everyone in this class.
In this one-hour seminar, Dana will go over all the right stuff when it comes to grooming for a rescue organization. Using the right tools, proper sanitation, setting boundaries, cross promoting, gaining new business, and fantastic before and after transformations will be covered.