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Saturday Programs

Super Styling the Mixed Breed

Sue Zecco & Jay Scruggs

In this seminar, Sue and Jay will be teaching different thinning and blending techniques to achieve a natural-looking finish on the mixed breed. “This demo will focus on adding personality to an average looking dog,” says Jay. “We will show how to balance the head in with the rest of the body and how to set the length with clippers to cut out a lot of thinning and scissoring. This will help save time with the finishing process.”

Cheating on Terriers

Barbara Prueckel

Everybody wants their pet to look like a show dog. In this demonstration, Barb will show you an easy way to turn these cute little terriers into a hand-stripped look in half the time it would normally take. Don’t miss this awesome seminar to help save you time in your salon.

How to Build the Bulletproof Online Reputation that Sets You Apart From Your Competition

John Seal

In this fast-paced session, you will discover how to build an impactful review strategy to drive growth and differentiate your brand. Reviews are the new word-of-mouth advertising and building and maintaining a positive online reputation will bring more clients to your boarding and daycare business. Learn simple tactics to get reviews and best practices to respond to unhappy pet owners, all while accelerating growth, keeping long-term customers, and helping to protect your business during a recession. This session allows for participants to ask questions about their marketing tactics and get expert advice on how to improve performance.

Your Business Runs on Shampoo and Conditioner

Dave Campanella

Let’s be frank…your business runs on shampoo, and “tub time” is the most critical phase of the grooming process. There are so many brands, products and smells…Where does one begin? The liquid products chosen will definitely make or break one's success. Learn what key ingredients to look for, understand pH, and bust the myths behind dilution rates, conditioners, whiteners, deodorizers, facial washes, and more. Most importantly, you’ll learn the science-based facts and references for getting the best results with less inventory, less effort, and less expense!

The Proper Way to Care for Your Andis Tools

Diane Betelak

In this hour-long workshop, Diane will discuss the benefits to care and maintenance of your Andis tools. This will include brushes and combs as well as shears, blades, and comb attachments. She will also show how you can save money by doing your own maintenance on your Andis clippers. Diane will discuss changing cords, cleaning battery connections, as well as how, when, and why to change your blade drive and hinge.

*This is a hands-on workshop, please bring your Andis Clippers and a Phillips head screwdriver.

The Importance of the Underside

Jennifer Bishop-Jenkins

Ever notice a pattern among trainee groomers where they put all their focus into the finish work on outer legs, torso, and heads, while the finished effect was still scruffy and unkempt because they have completely ignored the undersides of the dog? Sadly, the undersides of a groom are not the most sexy or exciting, and rarely do they get much attention, but they are actually incredibly important to a well-groomed, well-finished and balanced dog. Join Jennifer for this visually-documented deep dive into armpits, groins, sanitary trims, paw pads, under-ears, and all the other places in a groom not easily seen but very important—especially to the dog!

Trick of the Tail

Jayne Gallagher

Let’s open another chapter from Jayne Gallagher’s book of whimsical grooming. A Tail’s Tale. Here the often understated tail will be the front and center. The emphasis will be on its magical transformation often seen in Jayne’s hybrid freestyle designs. Learn just what a sidewinder, dandelion, and hybrid spiral can do for your daily styles!

Providing Excellent Customer Service (Without Being a Doormat)

Chris Anthony

Customer service has come a long way, as has customer expectations. We want to please our customers, but how to do this without letting them walk all over us? Is it even possible? An even better question might be, how would this even be accomplished while maintaining a polite, professional demeanor? You’ll learn how to determine when to go that extra mile and when to stand firm. In this class Chris will talk about how to cultivate the customers we want, and help the customers we have appreciate us without succumbing to telling them exactly what we think.

How to Build and Retain a Strong and Loyal Team

Denise Heroux

Loyal employees are the backbone of any business. It is a process that requires patience and strategy, but it is far from impossible. Denise will go over the steps you can take to help stand out and find the people who best fit your brand and company culture. Most importantly, she will cover how to retain and manage your dream team.

The Art of Coat Carving

Adriane Pope

In this class, Adriane will show you the simple way to carve in a design and also go over how to find a design that would work for an Abstract Runway competition. Adriane will go over everything from the tools she uses to getting your dog competition ready.

Poodle in a German Trim: It’s All About the Angles!

Mindy Dinwiddie

The fun thing about poodles is how many different ways they can be groomed! In this seminar, the ever so popular German trim will be broken down into the angles that make this trim iconic. The German Trim is much more stylish than a Sporting or Lamb trim for your clients, while a great choice for poodles that fight pesky ear infections or ear matting. Keep in mind they are as much maintenance as a Continental Trim! This trim is all about angles and giving the poodle the best confirmation look you can achieve.


Barbara Prueckel

The Yorkshire Terrier. The strong-willed, difficult, impossible silky-coated and stubborn “royalty” of the toy group—and Barb loves them! This popular breed has been a nemesis of groomers worldwide for ages. In this seminar, she will show you handling techniques for these little contortionists, plus the easiest way to get a proper finish on their difficult coats. To Barb, they are the most fun breed to groom, as well as the most profitable. You just must learn the language of “YORKIE.”

The Life of a Professional Groomer

Joey Villani

Getting up early, going home late, working on scheduled days off, and everything else in between—all of this and still struggling to make ends meet? Doesn’t sound like an ideal career, does it? But there’s no reason why that sacrifice should not pay off and offer a happy, successful life. Listen to an expert as he guides you through your day to make it a happy, productive, and profitable venture.

The Art of the Intake Form

Corina Stammworthy

Learn how to write a bullet-proof intake form and protect yourself from customer complaints, pricing disputes, and miscommunications. You'll sleep soundly at night knowing you are safe from superfluous veterinary bills, bank charge backs, and insurance claims. This is a must-see class for any groomer that runs their own business.

Introduction to Rabbits for Groomers

Anjie Coates

Rabbits require regular grooming maintenance just like a dog or cat, but few groomers have the education to offer them services. This class can change that! Let Anjie show you proper handling, tips and tricks, do’s and don’ts, and body language, all of which differ vastly from dogs and cats.

Shih Tzu Mix Makeover

Chris Anthony

One of the most popular mixed breeds we see in our salons continue to be Shih Tzu mixes. In this seminar, Chris Anthony will show you a simple method to add style to small mixed breeds without adding more maintenance for the pet owner. Join Chris to learn how to style those cute teddy bear faces and stylish little bums!

Super Styling the Doodle

Sue Zecco & Jay Scruggs

"Designer Breeds," like doodles, quickly became popular, and every groomer should know how to groom and maintain them. There is some challenge involved by deciding how to best groom them to accommodate and please your customers, while also making it easy to maintain for you and the owner. In this seminar, Jay will show you how to create a cute and stylish pet trim by using thinning shear and scissor techniques that are quick and easy to apply in your shop.

The 7 Local Marketing Tactics to Dominate Your Market

John Seal

In this fast-paced session, you will discover the 7 marketing tactics to set you apart from your local competitors. Tactics include using simple but effective social media strategies, cost effective Google strategies, leveraging customer reviews to win new clients, and the best ways to measure your marketing on a local scale. Learn how to apply these principles in your business to accelerate growth. This session allows for participants to ask questions about their marketing tactics and get expert advice on how to improve performance.

An In-Depth Guide to Safely Storing and Dispensing Grooming Liquids

Dave Campanella

While the post-COVID world has reinforced the importance of cleaning, disinfecting, and sanitizing in our salons; the same cannot be said for caring for our grooming liquids. Sadly, the reality of shampoo spoilage more often than not comes down to genuine ignorance and neglect by the user. This seminar acknowledges the misunderstood details behind product spoilage and contamination in the bathing room. It explains the role water plays in fostering bacteria, product contamination, and potential skin reactions. Learn the necessary tips and protocols required to be self-accountable for proper storage, dispensing, and managing inventory. Avoid potential problems and liability issues from happening under your watch.

A Groomers Guide to Primitive Coats

Jennifer Bishop-Jenkins

The most ancient of all dog breeds may be the ones that we understand the least about how they work and how they should be groomed. We still see primitive coats such as Huskies, Chows, Pomeranians, and Samoyeds regularly in our grooming businesses. Genetics tell us that these coats are vastly different and carry with them unique challenges and benefits. What is a triple coat and how do we properly care for it? Become an expert in one of the most important and least understood areas of the grooming profession.