Thursday Programs

Brusher Bather Certificate Program

Teri DiMarino

Your ability to do your job, and do it right, separates you from being "just a bather" to a position that contributes to the finished product in the salon. Teri believes that a good bath, brush and dry is 50% of a great groom. The bathing room is where most stylists started. Before future groomers begin to think of clipping coat, they must first know what to expect from the hair, and how to treat it to obtain desired results. Surprisingly, many great B/Bs remain in the bathing room, preferring the security of knowing there will always be a need for their expert services. Bathers-in-training, "groomer wannabes", seasoned groomer techs and salon owners will benefit from this day-long program with tips on equipment and products to make the job easier. From getting the dog ready for the tub, to finding the right shampoo through proper bathing and blow-drying techniques, Teri will cover the B/B fundamentals. Safety issues and handling will be stressed.

Tools of the Trade and How to Use Them

From brushes and nail clippers, muzzles to grooming loops, Teri covers equipment basics, highlighting correct uses, in an effort to make the work easier and more comfortable for pet and bather. "These techniques and tools will make the finished groom a true work of art," says Teri. Anals and ears will be also discussed.

Dematting… It’s Not What It Used To Be

Everyone has a technique for dematting a neglected pet. For some, it’s a shave-down and then entering the pelt in a Mat Contest. For others, it’s a time-consuming, hair-splitting experience, destined to take its toll on the pet, the B/B or both. Teri examines the most common and effective products, tools and techniques for the demat dilemma without getting all tangled up.

What’s In Those Bubbles??? Shampoos, Conditioners & Spray

Tocopherol, Ergocalciferol, Sodium Chloride. Teri takes a "groomers-eye" view of the stuff we use every day in language we can understand. Shampoos, sprays and conditioners are our most expendable items but what do we really know to select the right product for our situation? (Those scary words are techno-speak for vitamin E, vitamin D and simple table salt, often found in many grooming products.)

Getting the Most Out of Your Bathing and Drying Time

Bathing and drying are the most underestimated aspects of our jobs. Techniques can make or break a groom. The ability to properly apply products, thoroughly clean and then dry the pet will have a direct influence on the finish. You will hear about time-saving equipment and techniques.

This program is six hours long and is included in the Do-It-All admission or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.

The Rosetta Bone: Decoding Canine Social Dynamics

Khris Berry

Hour 1- Introduction to the Canine Social Dynamic Scale


Hour 2- Application of Canine Social Dynamics to Grooming


Hour 3- Application of Canine Social Dynamics to Daycare & Training


Hour 4- Personal Experience- your pet. Case studies of dogs using CSD techniques to apply to your pet and those around you.

The Savvy Salon Owner

Michell Evans

Join Michell Evans, The Grooming Tutor, for this well-rounded presentation. She will walk you through the process of creating a business budget for your salon based on a sample budget. She will discuss paying hourly vs. commission, support staff, benefits and retirement. Michelle will also cover leadership, trust, communication and expectations as the cornerstones to creating a respectful workplace.

Thinning Shears... The Wow Factor!

Jodi Murphy

Your trims just are not quite finished unless you pull out your thinning shears. If you hesitate to use thinning shears or you just don't seem comfortable with them then this 4-hour program by world renown, National Certified Master Groomer, Jodi Murphy, is a must see. Jodi will help take the confusion out of thinning shears by explaining the teeth configuration. She will demonstrate her award-winning techniques on multiple breeds and coat types that will transform your trims from nice to fabulous!

Are You Really Going to Talk Through My Whole Seminar?

Mackensie Murphy & Sam Nelson

Yes Sam Nelson is! From tables to dryers to clippers and sprays. So many choices how do you know what’s out there and how to use it?! Sam from love groomers will offer his wealth of product knowledge, breaking down the differences between your favorite brands, tools and equipment. Mackensie will take you through the entire grooming process from wet dog to beautifully scissored finish product. She will show many different tricks and techniques, adding style to your everyday grooms and will have your work standing out from the rest.

Thursday Evening

AKC S.A.F.E. Handling Certification Course

Khris Berry

The American Kennel Club believes that pet safety should be a top priority and is a genuine concern for pet owners. We recognize the importance of proper education for the health, well-being and overall safety of dogs in the care of pet professionals. As a result, the AKC has specifically designed its AKC S.A.F.E. Handling (Safety, Assurance, Fundamentals, Education) Program for pet professionals to support the pet industry's self-regulation effort through education and awareness. Show your commitment to your clients and community by setting the standard in pet services safety.

2-hour Course Includes:

  • AKC S.A.F.E. Handling Certification
  • Best Practices focusing on pet care, health and safety
  • Acceptable Animal Handling Guidelines
  • Implement Basic Safe Canine Handling skills
  • Handling Difficult Dogs
  • Reducing Stress in the Pet thru Handling Techniques

Salon Sanitation Certificate Class

Corina Stammworthy

Learn how to clean like a microbiologist! Corina will teach you sanitation techniques used in the laboratory that she has incorporated into her regular salon practices. This class will cover how to disinfect everything in your salon using both chemical and mechanical methods, as well as an overview of the common pathogens that cause problems in the industry. A certificate will be mailed after completion of this two-hour course.

Styling the Regal Bichon

Sergio Villasanti

For customer satisfaction, you need speed, ease and a perfectly groomed finish. When grooming a Bichon Frise, knowing how to divide the head, body and legs is important. Sergio will show you easy tips how to shorten your scissoring time for a faster groom and how to use grooming materials to your advantage to produce incredible results. Sergio is a master of this breed and loves to share his knowledge on the show and pet trim alike.

A Better Way to Engage: Social Media & Digital Marketing

Bill Schroeder & Steve Dale

This presentation will highlight the importance of using social media to enhance communication between small businesses and customers. Topics such as search engine optimization and blogs will be discussed. In addition, this presentation will explain how to leverage educational content on topics such as CIV to drive traffic online.